PERFORMIX BRAND AND PACKAGING
Performix has taken the supplements world by storm
PERFORMIX is just a 4-year old brand, but it has set the bar for all others. When Frederic Carpenter, Chief Creative Officer of Zeitcraft Creative, joined Corr Jensen, the original PERFORMIX SST product was still being crafted and had not launched. With Carpenter’s deep packaging experience, PERFORMIX has grown into an industry megaforce and has single handedly become biggest selling brand at GNC. That’s no small achievement.
Innovation at PERFORMIX was like a firestorm – the IRIDIUM line was a bold move that not only required more unique and technologically challenging packaging but was a revolutionary product line in its own right. Through partnerships with Tier 1 vendors like Tricorbraun and McDowell Label, the team was able to bring the vision to reality.