PEPSI SUPER BOWL LI HALFTIME VIP PROJECT

PEPSI and the Lady Gaga Super Bowl Halftime Show

While working in the position of creative leadership at Theory House, Frederic Carpenter — now the Chief Creative Officer at Zeitcraft Creative became the visual architect for the PEPSI SUPER BOWL LI Halftime Show. Under his direction, the creative team developed designs for the VIP can, outdoor advertising, bus wraps and recycling cans. The designs were considered some of the best work PEPSI has produced for such events.

The fine linework and inventive illustrative concepts were masterfully executed by Matt Stevens of Charlotte, NC. Matt was instrumental in delivering the unique style that became symbolic for the event. The detail inspiration was curated by Carpenter and derived from tooled leather and metalwork that invokes Texas heritage.